“review the scenario below and consider effective approaches in pursuing the sale. Submit a 1–2 page paper that describes how each of the attention-getting techniques below might be used to approach the customer. In a few sentences each, describe scenarios in which you use each of these approaches to obtain the interest of the potential customer.* Introduction approach* Referral approach* Offering a benefit* Curiosity approach* Compliment approach* Product approach* Getting agreement on a problem* Survey methodScenario:You’ve met an entrepreneur at an industry conference/trade show and collected her business card, promising to follow up on return to your office. As an entrepreneur, you know she will have cost concerns, timing issues (it’s a small business, and she is pulled in many directions), and potential liability concerns. Your advertising agency is new in this area, and you are building your business/clientele also.”
Integrated Marketing Communication:Communicating to the prospective customers about your product is one of the mostimportant aspect of an organization. It helps in building awareness about a…
