1. Choose a case study company that will be suitable for both the individual and group assessments. The aim of the audit is to research and evaluate the organisation’s ability to send, receive and share information with external publics and stakeholders. This will require primary and secondary research. The audit identifies current communication issues and establishes recommendations to implement change where necessary. 2. Analyse the organisation to identify its current communication practices and future communication needs. Research the company’s public relations strategies and tactics. 3. Discuss if the strategies and tactics align to the overall organizational goals and address the identified communication issues. 4. This audit should be performed in order to create the basis of assessment 2 (Public Relations Strategy and Presentation) due in week 11. 5. Refer to the marking criteria to further understand the content of the communication audit.
Company i choose is Finess First
