Option #1: Business Model, SCM, and CRM

Using the organization that you selected in Module 1, analyze the following areas:

1. Organization’s business model
   1. Market share
   2. Customer base
   3. Revenue
   4. Competitors
2. SCM
3. CRM

Your Milestone 2 must be four to five pages in length (double-spaced, not including cover and reference pages) and written according to the APA. Include headings for each of the four major components required in this milestone and integrate support for this section of your paper from three to four scholarly sources – the “Best Bet Databases for Information System Management” Review the Milestone Rubric in the Module 4 folder for specific grading criteria.