1.) Conduct a SWOT analysis of Bailey’s. This analysis should identify at least three strengths, three weaknesses, three opportunities, and three threats. Describe each element that you identified in a sentence or two.

2.) Based on your SWOT describe the 3-4 issues that you think are most important for Bailey’s to address. Explain why you feel that these issues are most important.

3.) Based on the items that you presented in #2 above, which of the strategic options that the Bailey’s owner is considering do you feel is the best option? Describe in detail why you feel it is the best option, provide an implementation plan, and provide potential limitations to your option.