Jeff Bezos, of Amazon.com, is aware of the competition ahead for the “Kindle” line. With the current market environment, there are several alternative scenarios for feasible ‘game changers,” based on a consumer research study. Bezos must rejuvenate the “Kindle” brand, thus is a dilemma. The decision problem formulation must take into account the current market environment, Jeff Bezos’ personality and management style and include significant feasible alternatives. Within the Decision Problem Formulation model is; The Decision maker, Environment of Decision making and Alternatives that lead to desired managerial goal. List three Alternatives that lead to desired managerial goal?