Assignment 1: Criteria for Global Brand Success

Using the Internet, the Argosy library, your text book or other sources, locate ten of the best-known brands in the world. What do they have in common? How do they differ? What explains their success?

By the due date assigned, submit your responses to the Discussion Area. Through the end of the module, comment on your peers’ responses  with value added comments which demonstrate your level of learning/ understanding of the course material. Are common characteristics of the worlds’ best-known brands correctly identified? Are the reasons suggested for the success of the brands plausible?