I need help to answer 3 question for Pillsbury Presses Flour Power in India (from Wall Street Journal, May 5, 1999)
Discussion Questions
1 – Explain how each external influence (culture, subculture, social class, reference groups, and family) impacts consumer behavior regarding the use of packaged flour in India
2 – Explain how each internal influence (perception, memory, and learning) impacts consumer behavior regarding the use of prepackaged flour in India.
3 – Are there any subcultures in India that might be more receptive to Pillsbury’s product? Select a
subculture, give an example, and briefly explain.
