Assume you are Fitter Snacker’s new marketing manager, hired to clean up some of the company’s problems, as outlined in the beginning of this chapter. You just started this job, and you are getting to know your sales team and the company’s processes. Describe all the problems you observe about the way Fitter’s sales force currently takes and fills an order. Now convince upper management of the need to improve the existing system andput an ERP system in place.

As a new marketing manager of Fitter Snacker I have observed that company is facingproblems in few areas due to its traditional working approach. Company is having separateinformation system for…