Did the strategy below support or dilute the Apple brand over the past year.
Devise a business model that creates ongoing customer value. Generating customer value means building a business model that ensures this value is created repeatedly. Apple’s customer-obsessed employees and retail stores are a big part of creating value for customers. However, iTunes should also be viewed as an integral part of the business model. While not a big money maker for Apple, the iTunes desktop software and Music Store make Apple’s hardware even more valuable. This bundle of integrated device and content promotes customer loyalty and cross-category spending.
