TOPIC: For the assignment You will pick two business concepts, one that is embryonic and one that is more refined and prepare a 3 page essay addressing the following questions for each:
· 1.) Is there a market?
· 2.) Can we compete and win?
· 3.) Will the leadership position endure?
· 4.) What are the two or three issues and areas of uncertainty that will determine whether the concept is a success?
INSTRUCTIONS:
APA FORMAT & HEADING
2-3 SCHOLARLY AND CREDIBLE SOURCES
3 PAGES AND REFERENCE PAGE
