Read the Wall Street Journal article titled “Apple to Cut iPhone X Production in the Face of Weak Demand,” by Yoko Kubota and Tripp Mickle (Jan. 30, 2018).
The article can be accessed here: https:// information about how to access WSJ.com, check the Start Here folder.
Discussion Questions
- Why is Apple cutting production on the iPhone X?
- What investments does Apple have in the iPhone X that cannot be recovered through a production slowdown? What costs are expected to decline?
- What made forecasting for the iPhone X especially difficult? What forecasting methods are available for a product like this?
