Create a 4 page essay paper that discusses Attitude Survey.
The questions are designed to ensure that the subject answers them exercising that part of the brain that controls the attitude. Different attitude survey methods are used to measure attitudes. Different surveys measure different attitudes. All of the survey techniques have their pros and cons. The three traits. cognitive, behavioral and affective, are the main focus of the surveys.
Two main categories divide attitude measurement. direct and indirect measurements. In the former, the semantic differentials and Likert scale are frequently used. In ‘indirect measurement’ different projective techniques are employed. Internal consistency is prime in creating any attitude test (Rossiter, 1977). The researcher should make a test in such a way that each statement should share a common underlying theme.
For the purpose of this project, I will create a simple survey to measure the attitude of students towards the subject of psychology. To measure this, I will create a Likert scale. The Likert scale has third person statement to which the subject can choose one of the five responses. strongly agree, agree, neutral, disagree and strongly disagree (Dutton & Blum, 1968). This survey should include questions from almost every possible angle covering the pros and cons of psychology.
I want to measure the students’ attitude towards the subject of psychology. Even though there are many designs that I could follow, but I wanted to pick that attitude survey design that scratches the surface and finds the underlying reason. The attitude survey that gets the direction or orientation would be more relevant than any other survey design.
To achieve such a neutral and accurate survey design, the subjects should bear in mind that they are not simply giving their opinions. They are to rate the statements according to the favorableness. The usual difficulty arises in Likert scale when people put in statements
