“Competitive Advantages” Please respond to the following:

• One staple of consulting is to advise clients to so-called “re-invent” themselves. Suggest the fundamental ways in which innovation matures a company. Provide a rationale and / or a real-world example to support your response.
• It is well known that Apple has successfully established itself as the market leader in smartphones with its iPhone. Use the two primary dimensions (i.e., cost advantage and differentiation advantage) to recommend a strategy for Apple to sustain its competitive advantage in this market. Provide a rationale for your response.